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An annual report for a distributor of sports drinks, fruit drinks, and soft drinks required a fun approach for their upbeat international brand. To offset an information- and statistic-heavy text, I focused on the variety of flavors provided by the company’s many drink offerings. For instance, the introduction of an orange-chamoy flavored soft drink in Mexico was thought to be a large reason for a 40 percent increase in crate volume sales in the country for that year. Converting a slice of orange into a pie graph not only highlighted the good news but also created a colorful spread that provided an eye-catching way to pass along the information.

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