Lioninoil specializes in design and photography and needed a dynamic blog/web site and identity to display their myriad areas of work. Working in graphic design, web design, real estate photography and general photography, the idea of creating a logo that represented a multi-faceted whole was a must. Thus sprang the logo concept of tiny dots comprising an ordered unit—multiple areas of focus creating a unique company. Lioninoil’s employment of a palindrome heightened the aesthetic quality of this idea. The creation of the business card took it yet another step further, through the use of a laser-cut design in which the card could be read from both the front and the back. Check out lioninoil’s web site here.